I was asked recently to run an audit on a prospective client’s website and what I discovered quite frankly shocked me! The local web company has been established for many years and I’ve been aware of them for a long time and to be honest it’s not something I would expect from them. I’m not going to […]
Happy Birthday Google, what is Hummingbird?
Google turned 15 years old last week and a day before the birthday celebrations started they announced the rolling out of Hummingbird which was in-fact rolled out a month before their birthday. What is Hummingbird? Hummingbird is an algorithmic search update that’s been designed to deliver more complex search results in a quicker way. In short […]
Google Reader will be retired in June 2013
It’s a bit of a shock to hear that Google Reader will be retired in June 2013, how will we keep up to date with all the news from niche areas of the internet?! Why are they doing this? It turns out that the usage has been in decline since it’s launch in 2005… not […]
Keywords do not make your website rank highly
Targeting keywords on your website is pretty important, it tells search engines (Google) what your site is all about but targeting keywords alone will not rank your site higher in Google. In-fact if you stuff targeted keywords and phrases all over a single page without careful consideration for actual human consumption then it could actually […]
Can’t find that image?
Designers have a great resource for finding images on the web today with the likes of istock and shutterstock to name a couple. However, when you’re designing something for a the client you don’t want to download the expensive hires file just yet right? So you go for the lores comp version just as an […]
What is SEO part 2
So now we get the gist of What is SEO part 1 it’s on to the next step of understanding the intricacies in What is SEO part 2. This requires a better understanding of links and back links and the importance of keyword terms in the actual text used for the link or back link. It has to be said […]